Idyllic

For my Integrated Design Strategies course, I created Idyllic, a custom brand centered around mindfulness, creativity, and mental well-being. Idyllic is a monthly crafting subscription designed to help young adults slow down, de-stress, and reconnect with themselves through hands-on projects. Through thoughtful deliverables like an app, packaging, promotional materials, and brand identity, I brought Idyllic to life as a playful yet purposeful experience.